It’s 3:32 a.m.
I enjoy getting up this early and spending quiet time with my Lord and Savior, Jesus. I also take my baby, Charity, outside. After that, it’s time to let the words flow onto the page as I work through my writing exercise.
Thank you for following my new blog, Malisia Space. I hope you’re learning from the lessons I’ve been sharing over the last few posts.
So… what should I share with you today?
…hmm.
Lately, I’ve been enjoying the process of learning and implementing what I’m studying.
When I first started writing, there were many exercises I passed up because I didn’t understand what to do. This time, it’s different. When I get stuck, I go to the Lord for understanding, wisdom, and knowledge. He always makes a way for me to comprehend what I’m studying.
Later today, I’ll be breaking down and rewriting the next section of the classic Wall Street Journal sales letter. I’ll come back and let you know how it went—and what I learned.
See you then.
My Results
As before, I didn’t do a great job on the first try. My mentor pointed out that I had gone into the future again in my writing.
Here’s what my mentor said:
“Great — this is the right section to be working on now. You’re structurally correct, but the tone slid just a bit into modern pitch language again. That’s an easy fix.”
While working on the offer transition, I thought I was doing good—not great, but good.
Here was my first attempt:
“The best way to understand the value of The Wall Street Journal is to spend some time with it. At our lowest price of just $28, you can have access to 13 weeks of pure business information. Want a longer-term plan for an entire year at the low cost of $107? That’s a $20 savings. The best buy yet is a two-year subscription for $185, saving you a full $69.”
Here is my second attempt:
“If you’ve never spent time with The Wall Street Journal, it’s difficult to appreciate how practical it can be.
Each business day, the paper brings together the most important developments shaping business, finance, and public policy — not just in brief headlines, but with enough context to understand what’s really happening.
The front page alone offers a clear picture of the day’s events, while the pages inside explore subjects that affect personal finance, careers, small businesses, and major industries.
It’s the kind of information that helps readers see connections others miss — and make decisions with a clearer understanding of the world around them.
The best way to understand the value of The Wall Street Journal is to spend some time with it.
For this reason, we offer an introductory subscription of 13 weeks for $28 — the shortest subscription term available, and a practical way to become acquainted with the paper.
If you prefer a longer commitment, an annual subscription is available for $107, representing a savings of $20 off the cover price.
For readers who wish to subscribe for two years, the cost is $185 — a savings of $69.”
Again, you can see the difference.
I’m learning how to turn average copy into better copy.
Now it’s time for me to move on to the next section in the AWAI Master Vault.
See you tomorrow.