Last night I sat down and wrote my first blog post. It felt good to write again. I’m pleased with the way it turned out.
Today I will continue rewriting the Wall Street Journal sales promo. I’m writing the bridge copy.
I will let you know how it turns out.
Right now, I’m doing my writing exercise for this morning. I love seeing the words flow into the document…
…I’m back and ready to share how things went with the bridge copy.
Trying to rewrite a control letter is hard. Facing the work of a master copywriter is intimidating. But it is also a great way to learn and hone skills.
With that being said, it was a hard lesson, but I made it through.
Comparing My Bridge Copy to a Control
Here’s a comparison between the famous Wall Street Journal bridge copy and mine.
The classics copy:
Have you ever wondered, as I have, what makes this kind of difference in
people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t
that one person wants success, and the other doesn’t.
The difference lies in what each person knows and how he or she makes use of
that knowledge.
My copy:
Have you ever wondered what causes two people who start in the same place to end up in very different roles years later?
I’ve wondered about this many times. It isn’t a lack of passion. It isn’t intelligence. It isn’t talent or dedication.
It isn’t that one wanted success more than the other. They both did.
The difference shows up in what each person knows — and how they choose to use it.
See the difference?
Needless to say, I’m not a master writer. But I will get better.