I received a surprise message this morning on LinkedIn from another copywriter asking to see samples of my email copy.
I’m equal parts excited and nervous. It may lead to nothing—or it may turn into real work.
I’ve prayed about it, and I’ve decided to have Chatty help me copyedit and polish my samples before sending them over.
I’ll keep you posted on what happens next.
As for yesterday, I did well sticking to my to-do list for the week. There were only about three things I didn’t get done—one of them being outreach to potential clients.
For the rest of today, I’ll share what I learn from my studies and the progress I make.
See you then…
The Rule of One — One Big Idea
Lately, I’ve been listening to Mark Ford, founder of AWAI, talk about The Power of One—specifically, the power of narrow focus in writing.
Here’s an excerpt from The Rule of One PDF I’m currently reading by Mark:
That rule made a difference. When we obeyed it, our essays were stronger. When we ignored it, they were not as powerful as they could have been.
Although this was clearly a copywriting principle that was extremely powerful, I found that I sometimes ignored it. If I had six good reasons for this, or 12 techniques for that, I couldn’t stop myself from including them all. The results were always disappointing.
I first encountered the idea of one big idea years ago when I began studying copywriting. But reading about it now feels like reading it for the first time.
I can’t wait to start implementing this principle into everything I write—including these personal blog posts. It’s good practice, and it sharpens my skills.
I’ll leave you with that thought from the same PDF.
See you in the next post.